Afisha is the most popular Russian media about city lifestyle and so we wanted to represent everything that Afisha is about. For each of their projects, we created a short story with funny urban characters: about how they go to the cinema, read the news on their way to work, chill at an open-air festival. All these characters eventually came together in one video that represents life in a big city.
We suggested to the Afisha team to make AR masks based on the video for Instagram. We used our realistic rendering skills to transfer all the beautiful textures of the original video to AR.