Where charity means acquaintance

Our design was largely based around the logo consisting of the acronym “MFC”. Within this, there is a clear message. The typeface gradually gets larger and this is our representation of smaller things turning into bigger and greater opportunities. This is constant throughout all materials. We used a bright and clear colour palette that is contradictory to those that are typically seen in the charity industry. A vibrant orange is the cornerstone that oozes with warmth across all design concepts. It’s an active colour that is friendly - chosen to comfort and guide users when taking action across the various platforms. After all, it is an interactive project.